Like majority of you probably did, I recently dedicated 27 minutes of my time to watching the Kony 2012 video. When I first clicked on to it I was skeptical about the whole thing, yet 27 minutes later I found myself at the end of a little journey of sorts. The video had put me [...]

RTMP, HTTP, LMNOP…what’s with all the initials and which is better? Well, LMNOP is just part of the alphabet so we’ll skip that. The others though, are extremely important. But what’s the difference?

Video metrics are important. Without them you have no idea who your video advertising is reaching, if they’re interacting, engaging, watching, thinking about the brand and what they think. But video metrics vary by service and have all manner of names so here’s a quick list of standard metrics with definitions.

Since we are talking about video streaming and advertising we need to talk about some of the standard associated with the delivery of that video. VPAID  is a Digital Video Player-Ad Interface Definition from the IAB (Interactive Advertising Bureau) and is essentially a set of standards for the communication between video players and in-stream video advertising.

DRM is a term that is used extremely often in online video. But what is it really? Well, it stands for Digital Rights Management which, in a nutshell is about digital content security and assigning licenses to content to ensure only those authorised to view the content can access it.