In the first part of talking about metrics we ran through some of the major things that all online video marketers need to know about. In this second part we’ll look at less popular metrics but equally important for reporting and campaign assessment.

The IAB recently dropped a study called An Inside Look at Demand Side Perceptions of Digital Video Advertising which was conducted, analyzed and prepared by Advertiser Perceptions. The report found that 55% of Agencies and 69% of marketers plan to increase digital video advertising in the next 12 months. How much you ask?

Many aren’t quite sure what this new buzzword, Gamification, is all about. Basically, it’s the using of game theory (or game mechanics) in applications that are not games. Examples of this can now be seen in everything from project management to social networking. It is slowly creeping into every aspect of life, and why not? [...]