Amplify the reach & lifespan of event content whilst simultaneously creating new revenue streams through advertising & paywalls.
Enhance the event experience for attendees whilst opening new revenue opportunities
Online video is an incredibly engaging and effective medium for extending the reach & lifespan of your event, allowing users to view content on-demand regardless of where they are or what device they’re using.
The Launchpad6 Video CMS enables you to integrate a video section into your event website and Facebook Page and supports pay per view options as well as the serving of display & video advertisements, allowing you to further monetise your event.
Extend Content Reach & Lifespan by Making it Available On-Demand
In todays globalised and busy world, a large part of your potential audience may not be able to physically attend your event due to time and/or geographical restrictions.
The Launchpad6 Video CMS allows you to extend the reach and lifespan of your event by making it accessible to your audience on-demand. Simply record the proceedings of your event, upload them through your administration area and watch as they become available in almost every corner of the globe at any given time.
Expand Your Audience by Making Content Accessible Anywhere
In order for your content to reach and engage the widest possible audience, it must be viewable by a user regardless of where they are or what device they’re using.
The Launchpad6 Video CMS amplifies the reach of your content by delivering it seamlessly across the Web, Facebook, Mobile & Connected TV’s. Not only does our Intelligent Player seamlessly switch between HTML5 and Flash to ensure playback on all devices, but site features sync perfectly as well. Upload a video on your PC and watch it on your mobile, comment on it in Facebook and instantly read it on your website. Seamless Integration.
Open New Revenue Channels with Paywall and Subscription Options
Monetise the newfound reach and engagement online video brings to your event by enabling Paywall or Subscription options for your users.
The Launchpad6 Video CMS allows you to setup payment gateways that enable your audience to buy, rent or subscribe to your content for a fee. Your audience benefits by being able to access content they previously couldn’t and you benefit by opening a new, sustainable revenue channel that exists long after your event has finished. Win-Win.
Encourage Community Interaction and Conversation
Enable your audience to interact with each other and spark lively, topical debate around your content that engages audiences and keeps them coming back for more.
The Launchpad6 Video CMS includes several community features that foster deeper engagement with your event.
Our Video Viewing Page gives users the ability to comment, vote, like, embed and share videos with their social network while a UGC option allows users to upload & share their own videos and become an active participant in the event. Uploaders can even login in to the My Account area and view analytics such as plays, votes and comments on their video as well as edit their Profile Pages or User Preferences.
Crowdsource Video Content or Run A Contest by Enabling User Uploads
Increase engagement with your audience and crowdsource video content by allowing users to upload videos of their own.
Whether you’re creating an amateur night contest of your music event, soliciting questions or feedback for keynote speakers or collecting testimonial and marketing videos about how great your event was, user-generated content can drive traffic to your event site and enhance the experience for the attendee.
Reduce IT Costs by Managing Your Site Yourself
Reduce IT costs and commitment by utilising our intuitive administration area to publish video and administer your video site, all without the help of your IT department.
Our comprehensive administration area allows you to add and edit videos, moderate used-generated videos, edit or delete comments & monitor real-time analytics as well as as a host of other tasks, meaning you never have to rely on a web developer again to ensure your video site has the latest content to engage your audience.
Measure Your Success with Comprehensive Analytics
Comprehensive data is critical in order to measure and optimise your video initiative and the Launchpad6 Video CMS comes complete with a powerful analytics package that allows you to gain actionable data on your content as well as report on the overall success of your initiative.
The comprehensive Analytics system includes basic traffic metrics like visits, unique visitors & video views as well as engagement metrics such as time on site & total minutes viewed and allows you to drill down to an individual video level, meaning you can measure and refine your content to achieve maximum ROI.
Further Monetise Your Event by Offering Advertising to Sponsors or by Selling Ad Inventory
Increase the return from your event by offering sponsors video and display advertising on the site, or alternatively sell the ad space on an advertising network and simply collect the revenue cheques.
The Launchpad6 Video CMS comes complete with a comprehensive ad serving system that allows you to create multiple campaigns for multiple advertisers and report on an advertiser success individually. Alternatively, you can plugin to some of the worlds largest advertising networks and allow them to monetise the content for you, and all you have to do is bank the revenue cheques.
Enhance Site Functionality With A Growing List of Plugins
The Launchpad6 Video CMS has an extendable plugin architecture that enables you to easily add additional functionality to your event’s video site or connect it to 3rd-party platforms such as ad-servers, analytics packages, email software or other CMS systems.
Our library of plugins can enable your video site to become a fully fledged media site with photos and text content from your event, or you can add calls to action within the video player that direct users to buy tickets to next months event. To see a list of available plugins, visit the plugins and extensions page.
Connect to Smartphone Applications or 3rd Party Systems with API’s.
Extend the event experience out of the venue and into your or your sponsors Smartphone Application and allow for extended engagement with the content.
The Launchpad6 Video CMS comes complete with a comprehensive set of API’s for plugging in to Smartphone Applications, Connected TV Applications, Desktop Programs, etc. allowing you to programatically repurpose the content and potentially enhance revenue streams through new distribution deals.
Rest Easy Knowing Your Site is Reliable & Scalable
You can rest easy knowing your video site is being run on proven video engine technology and is being hosted by the world leader in cloud computing technologies, ensuring reliability and scalability.
Dont believe us? Our platform’s information architecture is so advanced that Amazon themselves wrote a case study on their website detailing the advanced utilisation of their Cloud Computing Platform.
Learn more about how Launchpad6 can enhance and extend the event experience