Instantly launch a full-featured, brandable video contest across
the Web, Facebook & Mobile.
What is the Launchpad6 Video Contest Platform?
The Launchpad6 Video Contest Platform is an out-of the box solution for instantly creating brandable, user-generated video contests.
Contests can be customised to suit your requirements and include a dedicated Microsite, Facebook Application & Mobile Viewing Site, allowing you to reach and engage your audience wherever they may be.
Quick and simple wizard-based setup
Our Setup Wizard makes it quick and easy to customise and deploy your video contest across multiple devices and social networks. It lets you add categories & SEO Metadata to your contest as well as enabling you to upload your logos and branding. For the more advanced users, the Setup Wizard allows you to download and edit the CSS stylesheets, giving you full control of the look and feel of your video contest.
Seamless Cross-Platform Compatibility
The Launchpad6 Video Contest Platform offers seamless integration across the Web, Facebook & Mobile Devices.
Not only does our Intelligent Player effortlessly switch between HTML5 and Flash to ensure playback on all devices, but site features sync perfectly as well. Signup on the Microsite and login to the Facebook Application. Comment on a video from your mobile and see the comment appear instantly in your browser. Just like magic.
Extensive Social Media Integration
Whilst some video contest platforms claim to have social media integration, very few are built from the ground up around social sharing. We integrated sharing into the upload process, gave prime real estate to share icons on the video viewing page and even added the ability to share your videos into the User Account section. In doing so, we built sharing into the fabric of the platform in such a way that users are continuously encouraged to share their entry.
On top of that, we then went and created a Facebook Application that allows your Video Contest to run inside your Facebook Brand Page, engaging your customers in their preferred environment and helping foster a community around your brand.
The Launchpad6 Video Contest Platform is a brandable, white-label system that allows you to completely customise the look and feel of your contest site.
Our extensive branding options include the ability to add a watermark to all videos, add custom voting logos & custom buttons as well as edit the CSS stylesheets to ensure your visitors to your video contest site are heavily engaged in your brand.
Powerful Engagement Features
The Launchpad6 Video Contest Platform comes complete with a comprehensive user account area which gives uploaders the ability to login and view analytics and activity on their contest video such as current ranking, total views and even where abouts in the world people are viewing their videos from.
Similarly, our email system notifies users by email when their contest video receives a comment or virtual trophy and acts to lure users back to the site, keeping them engaged and encouraging repeat sharing activity.
Self-Manageable Administration Area
The Launchpad6 Video Contest Platform includes a comprehensive administration area that allows you to administer your video contest site yourself.
Administrators can upload video to the site, moderate video entries & comments, determine the winners, edit site settings as well as a host of other tasks. This ultimately means you can administer the site yourself in real-time and no longer have to rely on a third-party to make the tiniest of changes.
Powerful Ad Server
The Launchpad6 Video Contest Platform includes an ad-server built on the OpenX Ad Serving Platform. Our ad-platform allows you to administer and serve both banner and video advertisements and provides comprehensive inventory management capabilities, such as the option of having multiple advertisers with multiple campaigns.
This means you can serve display and video advertisements for your own products to boost sales or sell inventory to suppliers or contest partners and effectively create an extra revenue stream from your video contest.
The Launchpad6 Video Contest Platform comes complete with a powerful analytics package that allows you to comprehensively measure campaign ROI.
The comprehensive Analytics system includes basic traffic metrics like visits, unique visitors & video views as well as engagement metrics such as time on site, total minutes viewed and total shares, allowing you to measure the reach and engagement of your campaign.
Extendable Plugin Architecture
The Launchpad6 Video Contest Platform has an extendable plugin architecture that enables you to easily add additional functionality or connect to 3rd-party platforms such as ad-servers, analytics packages or other CMS systems.
Our library of plugins can enable your video contest to also accept text and photo uploads, accept donations for your cause or even add calls to action to the player itself. To learn more about our plugin architecture and see a list of available plugins, visit the plugins and extensions page.
API’s for 3rd Party Integration
The Launchpad6 Video Contest Platform comes complete with a comprehensive set of API’s for plugging in to Smartphone Apps, Connected TV Apps, Widgets, etc.
Using the API system you are able to integrate the functionality of your Video Contest into a Smartphone Application or Rich Media Ad Unit, including viewing, registering, searching, voting, commenting and uploading.
Powerful Cloud Based Infrastructure
The Launchpad6 Video Contest Platform utilises the cloud computing capabilities of Amazon Web Services to provide you with a reliable and scalable video contest.
Your contest site is load balanced across multiple server clusters in different availability zones to ensure that spikes in traffic can be met and that there is no single point of failure.
In fact, Our information architecture is so advanced that Amazon themselves wrote a case study on our application on their AWS website.
Global Content Delivery Network
The Launchpad6 Video Contest Platform utilises a Content Delivery Network to ensure fast and reliable delivery of video content worldwide.
With 26 edge locations around the world (and growing), video content is streamed to users from a local location making for reduced latency and ultimately providing an enhanced video viewing experience for your users and that plays instantly and rarely stutters.
View the demonstration site and experience the platform yourself