Thought Leadership
Launchpad6 is an industry leader in harnessing the power of online video and social media. In this section, we share some of our knowledge and experience with you in the hope that it helps you make the most of this exciting space.
Best Practices for Running a Video Contest
Video Contests can be brilliant marketing tools that harness everything that is good about social media & online video. That said, there are many contests that run each year that don’t live up to their full potential. In this whitepaper, you’ll learn what makes a good contest premise, what kind of prizes are most appealing, what promotional techniques are proven to be effective and how to get the highest ROI from your contest.
Achieving viral success with viral expansion loops
A viral expansion loop is a recurring phenomenon created when users, simply through the act of using a product or service, attract other users to do so also. This incredibly powerful phenomenon is behind the success of web identities like YouTube, Facebook & Hotmail and although it can never be guaranteed, this guide can help you understand and create a viral expansion loop.
5 tips for a successful user-generated video campaign
User-generated video campaigns are a powerful way to engage your audience and give them a branded experience that improves brand perception and increases purchase intent. In this guide, we will share with you some of the tips & tricks we’ve learnt for creating a successful user-generated video campaign.
4 considerations for a successful UGC campaign idea
A well thought out user-generated video campaign can be an incredibly effective marketing tool. In order to assist you in coming up with that killer idea, we have put together a list of elements we believe to be key factors in a successful campaign.