Fortune 500 company Cummins teams up with Launchpad6 to create Australia’s first ever video recruitment initiative

Media Release
FOR IMMEDIATE RELEASE
September 9 20111

Cummins Diesel, a worldwide engine manufacturer and Fortune 500 company has partnered with Launchpad6 to create Australia’s first ever video recruitment competition.

The contest, which is powered by Launchpad6’s Video Contest Platform, invites users to submit a 2 minute video of themselves explaining their qualifications and why they’d be prefect for the numerous engineering jobs available at Cummins.

If the winner of the contest is ultimately selected for a job at Cummins, he or she wins $5000 and a hotlap in the Cummins V8 supercar. The campaign is being promoted through Cummins online presence and on the side of it’s V8 supercar, which is racing in this weekends Bathurst 1000.

According to Launchpad6 Marketing Director Aaron Beashel, it is the first time this kind of recruitment tactic has been deployed in Australia.

’To the best of my knowledge, this is the first time such an innovative recruitment technique has been used in Australia and we’re really happy to have helped create it’ Beashel said ‘Cummins are obviously a massive global company with a rich history, and to see them still coming up with new, innovative ways to recruit new staff members is inspiring’

The recruitment contest will run for 3 months and can be accessed through a microsite, built by Cummins agency Sill Marketing, at http://torqjobs.com.au

About Cummins
Cummins Inc. (NYSE: CMI) is a Fortune 500 corporation that designs, manufactures, distributes and services engines and related technologies, including fuel systems, controls, air handling, filtration, emission control and electrical power generation systems

For more information about Cummins, visit http://www.cummins.com

About Launchpad6
Launchpad6 is a video services company with a core technology platform that allows organisations to launch and integrate full-featured video portals into their Website, Facebook Page, Mobile Site, Mobile Applications & Connected TV Assets.

For more information, visit launchpad6.com. For media resources such as photos and previous media releases, visit launchpad6.com/press or contact our communications team:

Aaron Beashel
Director of Marketing
aaron@launchpad6.com
15/16 Aquatic Drive
Frenchs Forest NSW 2086

ENDS