FOR IMMEDIATE RELEASE
February 8 2012
Launchpad6, an online video startup has opened its doors to the world today allowing brands & agencies to create cross-platform video sites & applications comparable to ABC’s iView.
The company offers a new type of online video platform that gives brands, agencies & publishers the ability to instantly launch full-featured video sites across the Web, Facebook, Mobile & Connected TV’s.
According to a 2011 ComScore report, more than 10.3 million Australians are viewing online video each month, with each person watching on average 7.5 hours of online content.
With a growing Connected TV market and smartphone penetration in Australia expected to surpass 50% in 2013, online video is expected to grow exponentially as the number of video enabled devices increases.
‘With new changes to Facebook, the rapid growth of mobile video viewership & a growing Connected TV market, creating compelling video content is becoming an increasingly important marketing strategy’ says Marketing Director Aaron Beashel ‘Our goal is to take the pain out of delivering online video across multiple platforms so brands and agencies can focus on producing great content that tells the brands story’
Up until now, delivering integrated video experiences across multiple platforms has been difficult. Brands had to either invest in building their own platform like ABC have with iView and Red Bull have with Red Bull TV, or they could put their content on a site like YouTube where it is owned, controlled and monetized by a 3rd party.
With Launchpad6 however, brands & agencies can instantly deploy a brandable, cross-platform video site for a campaign and oversee the end to end experience from one simple interface, including managing the site, controlling content, viewing analytics and serving video & display advertising.
The company launches with eight foundation clients, including Jupiters Casino, Voodoo Espresso and the iconic Apollo Theatre, the NYC music spot renowned for launching the careers of James Brown, Stevie Wonder, Diana Ross, Aretha Franklin & Mariah Carey. Launchpad6 is backed by a number of high-profile Australian businessmen, including Ikon Communications founder Simon White.
Launchpad6 is a video services company with a core technology platform that allows organisations to launch and integrate full-featured video portals into their Website, Facebook Page, Mobile Site, Mobile Applications & Connected TV Assets.
For more information, visit launchpad6.com. For media resources such as photos and previous media releases, visit launchpad6.com/press or contact our communications team:
Director of Marketing
15/16 Aquatic Drive
Frenchs Forest NSW 2086