Voodoo Espresso launches Australia’s first online Latte Art Contest with Launchpad6

Media Release
FOR IMMEDIATE RELEASE
June 10 2011

Sydney-based coffee roaster Voodoo Espresso has teamed up with Video Contest Platform provider Launchpad6 to create Australia’s first online Latte Art contest.

The Voodoo Latte Art contest invites baristas and coffee-lovers alike to upload videos of their Latte Art for a chance to win a Giotto Evoluzione Domestic Coffee Maker valued at $3500.

The video contest was designed to engage the Gen Y coffee lover in the Voodoo Brand and showcase Voodoo’s commitment to roasting the greatest coffee available.

The entire contest platform was decked out with Voodoo Branding, from the site background to the video watermark and even the logos used for voting. This ensured a higher level of cut-through than traditional banner advertisements could offer (though they were shown) and ensured every visitor to the site was engaging in the Voodoo brand.

‘The Launchpad6 Video contest Platform is an incredibly simple yet powerful tool that allowed us to bring this great idea to life’ said Tim Wiles, CEO of Voodoo Coffee Company ‘With over 40,000 views from the minimal promotion we did, we couldn’t be happier with results’.

Launchpad6’s Director of Marketing, Aaron Beashel said ‘It was great to be involved with such an innovative idea’ Beashel continued ‘There was so much great content created and shared and the coffee community really got involved which was great for Voodoo’

To find out more, download the case study from http://launchpad6.com/en/wp-content/uploads/2012/02/Voodoo.pdf

About Voodoo Coffee Company
The Voodoo Coffee Company is a Sydney-based coffee roasting house that owns the Voodoo Espresso and Sacred Grounds coffee brands. Established in 1997 as Wild Bean Coffee, they sold the Wild Bean brand to BP Corporation in 2004 and re-branded as Voodoo Coffee Company. Voodoo Coffee Company works closely with it’s customers and allows them to develop custom blends and brand the coffee their own.

For more information about the Voodoo Coffee Company, visit http://www.voodoocoffeeco.com

About Launchpad6
Launchpad6 is a video services company with a core technology platform that allows organisations to launch and integrate full-featured video portals into their Website, Facebook Page, Mobile Site, Mobile Applications & Connected TV Assets.

For more information, visit launchpad6.com. For media resources such as photos and previous media releases, visit launchpad6.com/press or contact our communications team:

Aaron Beashel
Director of Marketing
aaron@launchpad6.com
15/16 Aquatic Drive
Frenchs Forest NSW 2086

ENDS