Case Study // Fiverr and New York Yankees : Game Changer
Fiverr and the New York Yankees team with Launchpad6 to create big league opportunities for small businesses.
Fiverr is the world’s largest online marketplace for creative and digital services. Fiverr.com currently lists over 3 million gigs in more than 100 categories across 196 countries. Founded in 2010, by 2013 Fiverr.com was ranked among the top 100 most popular sites in the U.S. and top 200 in the world.
The Fiverr challenge
Fiverr appreciates how difficult it can be for small businesses to take their business to the next level and is always looking for innovative and unique ways to help, and so, “The Game Changer” was launched. The Game Changer is a storytelling competition for start-ups, small businesses and entrepreneurs. People were invited share their stories through video to win exposure for their brand at Yankee Stadium and at the same time create broader brand awareness for Fiverr.
The question for Fiverr: Who would host this “game changing” competition? Fiverr needed a cost effective and efficient way to reach as many small to medium businesses across the U.S. as possible and so looked to the market for a reliable video competition solution, ultimately choosing Launchpad6 ContestPad to fill that need.
Challenge
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Promote startups, small businesses and entrepreneurs
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Create brand awareness for startups, small businesses and entrepreneurs and for Fiverr
Solution
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Launchpad6 ContestPad
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Embed contest into corporate website
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Video contest
Services Offered
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Contest platform hosting and support
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ContestPad Enterprise package
Results
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Over 600 entries from across the USA
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More than 65,000 video plays
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More than 34,000 votes
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More than 16,000 social shares
“The ContestPad platform proved to be great value for money, packed with an impressive array of features”
– Liron Smadja, Senior Marketing Manager
The Launchpad6 solution
“The ContestPad platform proved to be great value for money, packed with an impressive array of features” says Liron Smadja, Fiverr’s Senior Marketing Manager.
Using ContestPad, Fiverr was able to:
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Customise the contest site.
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Seamlessly integrate it into its own website.
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Develop rules to govern the contest, including who could enter and voting.
In addition to being simple to use, the platform allowed entrants to upload their video entries directly from their phones, tablets and computers and to promote their entries to their followers on social media. This in turn generated a buzz for their brand.
Each participant was invited to create a 30 second video pitching why his or her start-up, small business, or entrepreneurship deserved to go big league. This included detail as to why they went out on their own, and what drives them to succeed. Entrants were encouraged to be unique and creative!
The results
Fiverr competitions get bigger and better each year and this competition was no exception. Using the Launchpad6 platform, Fiverr received more than 600 entries from innovative entrepreneurs and small businesses across the US.
Entrants received a combined vote count of more than 34,000 votes and attracted over 65,000 video plays. Entries were also shared over social platforms more than 16,000 times. This generated great brand awareness for Fiverr and the entrants
Once the voting was complete 5 winners were selected with each receiving Fiverr Credit and Mentorship, Advertising at one of the most iconic stadiums in the world, Yankee Stadium and Yankees Tickets and a VIP party with Yankee great Johnny Damon.
Go for launch!
Like Fiverr, are you looking for a “game changer” and share your message by harnessing the power of video and the thrill of competition? Contact Launchpad6 to find out more about how we can help your brand really take off – today!